Introduction:
Once I had put together my treatment I presented it to a focus group of five people. They were of similar age range and mixed tastes in music. I would have preferred a broader age range for my focus group as I may have received a more varied response but due to constraints of the time table, we used sixth formers. The presentation consisted of me presenting my blog on a projected screen and playing the focus group the track.
the first question that was proposed to the focus group was whether the idea of the music video would be interesting for the target audience. 80% thought that it was suitable for the target audience because the images used were typical of Rihanna. One person stated that they didn't think that the idea was good for the target audience because it seemed to be similar to Beyonce's music video "if i was a boy".
